If we talk about truly prime areas of the Costa Blanca, the list looks exactly like this.
Moraira — the “Spanish Saint-Tropez”
Moraira is often called the most exclusive town on the coast — and that’s no marketing exaggeration.
Why is it expensive here? The town has strict limits on high-rise construction. No tower blocks, no giant tourist hotels, no dense development. Only well-kept villas, low-rise complexes and a neat, human-scale urban environment.
Atmosphere: intimate, calm, almost “Northern European”. The main residents are Germans, Swiss, and British, for whom peace and privacy matter more than beach entertainment.
El Portet area. Villas on the hillsides, panoramic views over a turquoise bay, and a rare feature for Spain: prices here hardly adjust even during crisis periods.
Altea and Altea Hills — aesthetics and absolute privacy
Altea is often called the most beautiful town on the coast — the whitewashed old town, cobbled streets and blue church domes have become a calling card of the region. But the true “premium” level starts higher up.
Altea Hills is a gated, guarded community on a mountainside. It’s often compared to a Spanish Beverly Hills for a reason:
- 24/7 security;
- controlled access;
- villas with panoramic sea views;
- total privacy.
It attracts entrepreneurs, artists, musicians, and people who value not ostentatious luxury, but the feeling of a secure personal space.
Jávea (Jávea / Xàbia) — the choice of the Spanish elite
Jávea is considered one of the greenest and most environmentally pristine corners of the Costa Blanca. Why prices are high:
Unique nature — cliffs, pine forests, coves like Granadella, which rightly rank among the most beautiful in Spain. Wealthy residents of Madrid and Valencia traditionally buy their summer residences here, which automatically sets a high price level.
Prestigious areas
- Balcón al Mar
- La Corona — the so-called “Golden Mile”, where villas literally hang over the port.
Jávea is a blend of nature, status and Spanish character without flashy excess.
️ Benidorm: elite living in a vertical format
Benidorm itself is a city of mass tourism, but its western part has long played by different rules.
Playa de Poniente
This is where you find ultra-modern residential complexes:
- Intempo — the famous “golden letter M”;
- Delfin Tower and similar projects.
Penthouses here cost millions of euros and offer five-star-hotel-level services: security, spa, pools, concierge.
Sierra Cortina (Finestrat)
A hillside suburb of Benidorm. High-tech villas with views of the sea and the city skyline. A place for those who want contemporary architecture, technology and visual impact.
Orihuela Costa: Cabo Roig as the exception
The southern Costa Blanca is generally considered more affordable, but Cabo Roig breaks this rule. Why is it expensive here:
It’s a peninsula surrounded by the sea. Wide avenues, and a rarity for the coast — large plots of land and classic villas.
Atmosphere: prestigious, “hereditary”. Many properties are passed down from generation to generation. Along the sea runs a picturesque coastal path, and the marina is filled with expensive yachts. It’s status without noise.
What to keep in mind
In gated communities (for example, Altea Hills), Comunidad fees can reach several thousand euros per year — covering security, gardeners and infrastructure.
These areas are chosen not for “quick profit”, but for capital preservation and quality of life.
Conclusion
The elite Costa Blanca is not about showy luxury, but about scarcity, privacy and lasting value. That’s why Moraira, Altea, Jávea, western Benidorm and Cabo Roig remain the most expensive and resilient markets on the coast.
In EspanaTour’s experience, these are exactly the locations most often chosen by clients for whom property is not just a house by the sea, but a carefully considered long-term decision.
